Don't Say Velcro

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Our Velcro Brand Companies legal team decided to clear a few things up about using the VELCRO® trademark correctly – because they’re lawyers and that’s what they do. When you use “velcro” as a noun or a verb (e.g., velcro shoes), you diminish the importance of our brand and our lawyers lose their *insert fastening sound.* So please, do not say “velcro shoes” (or “velcro wallet” or “velcro gloves”) - we repeat “velcro” is not a noun or a verb. VELCRO® is our brand. #dontsayvelcro Watch our next video about YOUR feedback: Learn more at See the making of this video and more behind-the-scenes footage:


Ricky Merrefield : This video is clearly meant to be humorous and tongue-in-cheek. Nobody at Velcro thinks this video is going to change people's vocabulary.

randomtv2015 (: : I didn't even know Velcro was an actual brand till now.

Ty Grenier : You are only *just now* making an effort to keep people from using Velcro as a generic word? Probably a little too late.

LoneAsianCajun : Not sure why everyone is so butt hurt. This is a clever and creative video with a hilarious message. I dig it.

blackmanfu : I'm still going to call it Velcro. And if that makes you cry, grab a Kleenex. Now where did I put my Vaseline...?

Numeroid : Funny video but I'm still gonna call it velcro lmfao

Matthew Jewell : I love VELCRO® Brand hook and loop.

Justin Mercado : Cant wait to teach my kids that velcro is now called "F***ing Hoop & Loop!"

Kid Kaos : Honestly you should called yourselves "Hook and Loop" so that you won't have to worry about that stuff

AllyourBase3 : yeah good luck with that. talk to Xerox

Karl Smith : "The sneaker heads will be like "Ahhh he got the hook and loop" Sorry guys. Doesn't work.

W. Arthur Buchanan II : This is hilarious. I had to check to be sure, but I'll tell my customers we sell Velcro brand hook & loop. Or just Velcro for short.

Trivvy : "Hook and loop" - 3 syllables "Velcro" - 2 syllables Sorry, sticking with what's easier to say.

Dan Bellinger : Do people actually call bleach products Clorox? I've not heard it personally as common for bleach. The others? Sure

LastofAvari : That's just glorious. Thanks for the link, Reddit.

paradicetw : velcro sounds better

Jacquobite : It's funny I haven't seen Hoover make sarcastic youtube videos.

SchroedingerLifts : Apparently people on YouTube are very bad at recognizing joke videos and picking up on when messages are tongue-in-cheek. How can you watch this and think Velcro is doing it in earnest?!

Piwi : this was actually fun

TechTime : Maybe it would be cheaper to just give up the trademark.

Sappy Sapster : This is one of the best things I have seen all week. I will try very hard not to call it &*^!@# and share this to anyone who will watch it on ... that social media site.

John Smith : My Velcro didn't hold up now I have to get some Kleenex and Clorox to clean the spill and probably use some Germ X after.

Michael Stapleton : K, No worries I'll just call it sticky-grabby shoey dealies.

kenny : lol this marketing is actually pretty good, it's just a hit or miss thing, next time just get a few bots to get that initial positive reaction so the community follows. or u know, hire me. anyway, peace.

madichelp0 : 0% chance of "hook and loop" taking off, but a damn catchy song nonetheless.

Konrad Okoński : No worries guys, nobody even heard of you in Poland, there won't be any infringement.

kermit da frog : Ok i got go now lemme get my velcro shoes and my velcro wallet and my velcro socks and my velcro car and my velcro jacket

Michael Finnerty : should call it ssrrcccctttccchhhh one word and its the sound it makes

The Geeky Gardener : Personally, I like to use 3M brand Velcro.

Connor Dombroski : I found this hilarious lol Unsuccessful.... but still very funny

R&R Media : Hook and loop? Nah, velcro.

Big_Adam_2050 : You know, it sounds more like they want to set up a legal precedent for retain a trademark despite use. Just so you don't have to fight every action to keep your trademark.

Vartika Singh : did they beep out "Rollerblading" in the skating & dating part ?

Mcninjaguy : They are my velcro to the other velcro part....

Dang Itshere : Velcro Trademark (TM) 2017 Velcro R company.

stephenhait : Had to grab a Kleenex after watching that.

Lee Hunt : I don't care bc I've called it velcro for all of my life.

REDDRAKON : ok this was hilarious well done, from now on if i see it i'm saying " that fucking hook and loop"

FrozenSpector : Surprised the NASA bit/myth wasn’t mentioned, but hilarious video. Loved it. :)

Kyle Denney : i love this. go viral already. you earned it.

rhov233 : I think I've just been velcroed...

tritan67 : Velcro is way easier to say.

jakisthe : Dang. Velcro Lawyers harmonizing something fierce at 1:44

Eastsidedirtykid : Ok so wtf is up with this INSANE 90s NOSTALGIA CRAZE and NO ONE has brought back blading or even talked about it? MAKE AMERICA SKATE AGAIN

James Doyle : Saw this on anderson cooper 360 on CNN last night lol

Allen DeWitt : That was perfect. :3

Yaneev T : f********ing LOL! no way that i'm switching now :D

Donny : Yalls sense of humor has really put me in a bind when I'm placing orders with Uline now.

Marc : Tell that to Hoover. :-)