How Dolby is measuring human emotions to hack Hollywood

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Kevin S. : Great series so far, love the insights. Keep it up!

Ray Blvck : This series is fantastic Great job The Verge

José Guerreiro : Interesting episode, also amazing shots, editing and of course Lauren. Good job The Verge!

Gabriel Lopez : Why did she get so offended by the sex scene question? Like da faq lol

Grant Hussey : Lauren is by far my favorite now.

Atif Hassan : Yet another tool for Hollywood to use instead of making a good movie. Pixar is already really emotionally manipulative when it comes to their storytelling, now they can trick people with a bright screen and loud louds.

The Master : Illuminati confirmed 👁

Lucas Hölzenbein : Loving this series so far, keep 'em coming!

Leonard Wong : This is the best series ever!! Love it ❤️

Roy J : You should try this on your twin sister that's in all of your videos and see if you get similar results.

razorriz : That slo-mo Lauren intro 😍😍😍

João Gonçalves : "I've been reading about shark lately"

Michael Pruett : I really want to work for Poppy now. She seems very involved and engaged with her job. She seems like she would be a very good boss

DJ Qu8ke : What if someone were to use this physiological biophysical data to produce media with the goal of eliciting a predictable response? What if that media could always guarantee the expected emotional experience. What if this was used to allow all of us to feel happy and complacent all at once. What if the form of media delivery was your daily news. What if this was already happening? What if your thought right now is a predictable one that has been embedded in your ideology through academia, mainstream media and Hollywood entertainment. What would that thought be? "Man this guy is a conspiracy theorist, break out the tin foil hats Alex Jones". What if someone has always tried to open your eyes but you dismissed them on each occasion? What if I tried, one more time? Wake up America... we need you!

December : sounds like this won't be abused at all (;

ronnor hgih : what song was in the vid???

Joshua Chew : Yay! New episode!

Ivan Tyk : "with willing subjects" Why is there a need to clarify whether or not the subjects are willing..

Who Dis : There's nothing wrong with companies using this research to create more impactful movies for us, the viewers. That's what we want. We want to feel the movie. We want the movie to have an impact on us. That's why I think this is the best research the movie industry can use right now to make movies better.

Mike12mt : This is just giving me nostalgia of 1984 Ghostbuster's

InverseAgonist : Some questions: Why do they show the subject the sensor data, on displays far larger and brighter than the test screen no less? Do you genuinely expect me to believe that tiny screen is actually putting out 20k cd/m^2? Can you determine anything beyond the most basic, primitive emotions with all those sensors? Did I just hear a professional neuroscientist refer to a sensor as a "lie detector" in 2017? Hell, even when people believed in the validity of lie detectors, they consisted of *multiple sensors*. That's why it's called a *poly*graph. Last question: When did you last calibrate your bullshit detectors, Verge?

Anais SeventySeven : And we want Hollywood having this information about us, why?

Om Patil : I need those sensors

suf23 : fascinating video, great job Lauren. looking forward to episode 3.

Manic Jest : This is the beginning of that TV room found in Fahrenheit 451 (the book)-- there's no story, it's just sounds and colors that make people feel a specific way. (Which in the book was used as ultimate entertainment that made people obedient and unmotivated in other areas in their life.)

Javier Veneracion : Lauren is my favorite in the verge. she is bae

Anurag Deshpande : very interesting series keep it coming, cannot wait to see more

ohmygoshiloveapples : Isn't a good movie a good movie? Seriously? I recently watched this Japanese film called, Your Name, and I was moved by it because it is a great movie, not because of its obsessive use of colour and sound. This seems unnecessary.

sky master : where's her twin?

Love : yay brainwashing!

Abi Nubli : How cute. She caught off guard by the Lauren's sex scene question

ohmygoshiloveapples : Van Gogh would spit in your face if you told him to use colour where a machine recommended. That's not art. Art has randomness to it, and it isn't fixed to studied spikes of human emotion. The Star Wars lightsaber sound is iconic not because a computer created it, but because someone intuitively felt that it was correct and emotive.

Lego Play Time : So a movie that gets 100% in Rotten tomatoes is now a possiblity?

pSyk : This will ruin movies and make everything look the same just like Marvel movies already do today... :(

Chris Holland : Please go away

Harry Tsang : measuring is the second step, they have mastered manipulating viewer's emotions since forever, Just watch any Pixar and Disney Movies or hour event on certain shows of them.

onee : I thought Dolby was only audio stuff.

John Doe : so do you test it on sex scenes?😂 I'd have asked that too

Branflakes : Psssst... Close your mouth.

deloreanized : We are doomed.

Harley Davidson : Did she say, "What makes our feces flush?"

indiciaobscure : I feel like there has been a more lot of what Poppy called 'arousal' or excitement, stimuli in movies lately. Things move so quickly in order to get audiences pumped up that there's not enough downtime and character exploration. And it gets worse as sound systems and colors get more intense. Going to the movies can be a really uncomfortable experience for me, because I respond really strongly to stimuli. It's one of the reasons I strongly prefer TV- less intensity and far more time for beats and character growth.

Paul Sombric : NERDSSSSS!!!! JK this was awesome to watch!

angelos522 : The Verge YOU ROCK ! I study Business Administration and that series makes me wanna share it with the rest of my class !

Mel Mnrz : Aint this creepy!? How is it that Netflix and Hulu scan our sight!? hmmm....

Gerry Blue : Great, new ways to control people

BlackBunik : Technologies like this are fine, but they should support a good writing. I fee it is lacking for a long time now in most major movies.

IconDevco : Now lets do it on LSD

Jzilla : Lol they making money off us like they always have. :( Not necessarily a bad thing.

Dan Rigsley : Hey how about measure how annoy people get when they watch loud, annoying commercials not just at home but in theatres.