How Dolby is measuring human emotions to hack Hollywood

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Gabriel Lopez : Why did she get so offended by the sex scene question? Like da faq lol

December : sounds like this won't be abused at all (;

Atif Hassan : Yet another tool for Hollywood to use instead of making a good movie. Pixar is already really emotionally manipulative when it comes to their storytelling, now they can trick people with a bright screen and loud louds.

vintatsh : Great series so far, love the insights. Keep it up!

DJ Qu8ke : What if someone were to use this physiological biophysical data to produce media with the goal of eliciting a predictable response? What if that media could always guarantee the expected emotional experience. What if this was used to allow all of us to feel happy and complacent all at once. What if the form of media delivery was your daily news. What if this was already happening? What if your thought right now is a predictable one that has been embedded in your ideology through academia, mainstream media and Hollywood entertainment. What would that thought be? "Man this guy is a conspiracy theorist, break out the tin foil hats Alex Jones". What if someone has always tried to open your eyes but you dismissed them on each occasion? What if I tried, one more time? Wake up America... we need you!

ohmygoshiloveapples : Van Gogh would spit in your face if you told him to use colour where a machine recommended. That's not art. Art has randomness to it, and it isn't fixed to studied spikes of human emotion. The Star Wars lightsaber sound is iconic not because a computer created it, but because someone intuitively felt that it was correct and emotive.

pSyk : This will ruin movies and make everything look the same just like Marvel movies already do today... :(

José Guerreiro : Interesting episode, also amazing shots, editing and of course Lauren. Good job The Verge!

The Master : Illuminati confirmed 👁

Harry Tsang : measuring is the second step, they have mastered manipulating viewer's emotions since forever, Just watch any Pixar and Disney Movies or hour event on certain shows of them.

onee : I thought Dolby was only audio stuff.

Michael Pruett : I really want to work for Poppy now. She seems very involved and engaged with her job. She seems like she would be a very good boss

Ray Blvck : This series is fantastic Great job The Verge

Grant Hussey : Lauren is by far my favorite now.

Lego Play Time : So a movie that gets 100% in Rotten tomatoes is now a possiblity?

ohmygoshiloveapples : Isn't a good movie a good movie? Seriously? I recently watched this Japanese film called, Your Name, and I was moved by it because it is a great movie, not because of its obsessive use of colour and sound. This seems unnecessary.

razorriz : That slo-mo Lauren intro 😍😍😍

João Gonçalves : "I've been reading about shark lately"

InverseAgonist : Some questions: Why do they show the subject the sensor data, on displays far larger and brighter than the test screen no less? Do you genuinely expect me to believe that tiny screen is actually putting out 20k cd/m^2? Can you determine anything beyond the most basic, primitive emotions with all those sensors? Did I just hear a professional neuroscientist refer to a sensor as a "lie detector" in 2017? Hell, even when people believed in the validity of lie detectors, they consisted of *multiple sensors*. That's why it's called a *poly*graph. Last question: When did you last calibrate your bullshit detectors, Verge?

Anais SeventySeven : And we want Hollywood having this information about us, why?

Lucas Hölzenbein : Loving this series so far, keep 'em coming!

Not Me : There's nothing wrong with companies using this research to create more impactful movies for us, the viewers. That's what we want. We want to feel the movie. We want the movie to have an impact on us. That's why I think this is the best research the movie industry can use right now to make movies better.

Skinny2Swole : As we learn how the mind works more and more people will start to manipulate it more and more.

Manic Jest : This is the beginning of that TV room found in Fahrenheit 451 (the book)-- there's no story, it's just sounds and colors that make people feel a specific way. (Which in the book was used as ultimate entertainment that made people obedient and unmotivated in other areas in their life.)

sky master : where's her twin?

Ivan Tyk : "with willing subjects" Why is there a need to clarify whether or not the subjects are willing..

Leonard Wong : This is the best series ever!! Love it ❤️

Javier Veneracion : Lauren is my favorite in the verge. she is bae

suf23 : fascinating video, great job Lauren. looking forward to episode 3.

Anurag Deshpande : very interesting series keep it coming, cannot wait to see more

Abi Nubli : How cute. She caught off guard by the Lauren's sex scene question

Dan Moriarty : Why else would they be testing all these things other than to make more money? Of course it's manipulative, there's absolutely no other motivation at play here. Stop giving the benefit of the doubt. Other than that, interesting vid!

Joshua Chew : Yay! New episode!

quantum chicken : I need those sensors

Your mother hoe. : yay brainwashing!

Mike12mt : This is just giving me nostalgia of 1984 Ghostbuster's

ronnor hgih : what song was in the vid???

Chris Holland : Please go away

Roy J : You should try this on your twin sister that's in all of your videos and see if you get similar results.

renzoqu : Apparently movies are just sounds and images

Null : but the real questions is who is watching the people who watch the people who watch movies?

William C83 : You folks are SO IGNORANT and IRRESPONSIBLE for posting that RIDICULOUS "Vaping isn't Cool (or good for you)" video. Since you disabled the comments on that video I had no choice but to comment here. You SERIOUSLY NEED to do MORE RESEARCH on a subject before you go making a video about it, otherwise you end up looking VERY FOOLISH & IGNORANT, which is exactly the case after posting that video. No responsible Vaper or Vape Reviewer EVER SAID THAT VAPING IS HARMLESS OR GOOD FOR YOU! Vaping is all about HARM REDUCTION! Some VERY EDUCATED and HIGHLY ACCLAIMED Doctors and Scientists have done extensive research on Vaping and concluded that it is approx. 95% LESS HARMFUL THAN SMOKING! Even if it was only 75% that is still a HUGE reduction on the negative effects to your health. So please, PLEASE do the proper research on a subject and inform yourself with ACCURATE INFORMATION before posting videos that mislead people, ESPECIALLY regarding something that could potentially SAVE LIVES! You should seriously take that video down or at the very least update/edit it with the correct/true information. If you folks can't/don't do that then we'll know what your true colors are and what you're really about. I really hope that's not the case because if it is, SHAME ON YOU!!!

AJ Estur : Black Mirror episode.

Marc Müller : Sorry but there is no further information in this video. It could have been a Dolby promotion video 🙁 But if you would use this video as input/topic for a discussion/podcast, it would be a nice starting point.

Steven Mancera : This series is so good, so well made, I'm already asking for Season 2 renewal. Keep doing these kind of series, we want more feature stories and series, we missed those on your channel back then.

Kushal Pandya : Loving this Next Level series, and especially love it to watch on my TV, but why your videos are still maxed to 1080p? no 4k rendering at the moment? oh wait, you guys are still on 2013 Mac Pros. :(

Nishant Sinha : I didn't know flir cameras were that popular.

Mark sklawer : What a horrible idea. I tell you all that the tech nerds are destroying culture. Emotional response is fine, but what about intellectual stimulation. What about depth of contradiction and messy ideas. Great films do not always mean everything is neat and clear and sharp. What about wild, and raw and ambiguous. Art is messy. Life is too. Jacking into emotions is easy. Connecting with ones soul as a artist is like walking in the wilderness.

indiciaobscure : I feel like there has been a more lot of what Poppy called 'arousal' or excitement, stimuli in movies lately. Things move so quickly in order to get audiences pumped up that there's not enough downtime and character exploration. And it gets worse as sound systems and colors get more intense. Going to the movies can be a really uncomfortable experience for me, because I respond really strongly to stimuli. It's one of the reasons I strongly prefer TV- less intensity and far more time for beats and character growth.

NILESH : u want pain...... give them electric shock they will surely feel that pain....:P