John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis 🎹

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JellyBeanTV : I think the people who hate this. are missing the underlying message of the advert. It is not what gift you give but what that gift can mean to the person you give it to. A present should not be about the best toy or the most expensive thing but something that can inspire the person you gave it to. It is to show that you thought about them, which is expressed in the gift :)

Icy Amy : This ad is so moving I really love it it’s my favourite advert

M-Power Addict : Only the less educated individuals don't love this as they can't understand what it means, it's not about Elton or the piano you thickos. Its simply the meaning.

Mitchel Mayo : Anyone else get the chills watching this?

Hayley A Douglas : The amount of comments saying "John Lewis doesn't even sell pianos" is hilarious. You are completely and utterly missing the point folks. It's not about a piano, it's not even about Elton John, it's about the profound difference that a gift can make to a person's life. Elton John was used as everyone knows him, he's incredibly successful, if they used Joe Blogs this advert wouldn't make sense. Elton John doesn't need this advert, John Lewis doesn't need Elton John. Both are multi millionaires. Don't get caught up in that argument, just enjoy the sentiment.

ItsRedFusion : The feels man this is such a great commercial. 👍

claudia heling : U never know how a gift may change the course of ones life ..

Margaret Stein : My bros in this advert! His names Brandon Stein and he's Scottish. He's the one in the green shirt at 1:25. I'm so proud of him Xx

ROBBYVIDEOS : John Lewis & Partners did it again,another Heartwarming Christmas Commercial. hugs from PERU

HoldenCaulfields_place : The little boy's face at 1:44 seconds captures the excitement of Christmas perfectly

JellyBeanTV : Ok now Christmas can begin

Yongyang Nie : This is a truly heartwarming advert. Thanks John Lewis! Wishing everyone a wonderful holiday season.

Rylie Moule : That actually got me in tears

MidLevelMovieReviews : Spencer was right!

Johannah Mathew : I know that the year is coming to a close when your Christmas advert comes out, I've literally waited for them every single year since I was very small! Thank you so much for these beautiful memories and stories, always puts a tear in my eye! :)

Pancake Manor - Music for Kids : This video itself is a gift.

Derrick Peck : Never do you disappoint, every year you release a spectacular advert without fail.

Nico W Clayton : for all the haters out there, you are missing the message underlies. The reason why Elton achieved such great success not only because he's talented, but the opportunity that his mom was given to him through a Christmas present. And this advert perfectly depicted the hopes and love that a mother holds for their kids. So heartwarming and touching. John Lewis (claps)

tms6279 : Saw Elton in Tempe AZ in 1974. He sat in with Steve Miller's band. Elton played in town the night before and asked Steve if he could play keys. No wild costumes, crazy specs or over the top performances. Just a tee-shirt, jeans and an incredible blues/boogie piano that laid waste to the stadium. He made my night. Merry Christmas, little Reg.

Richa Bhatnagar : I don't see Elton John s story. I see a musician and his piano. his mother. and beautiful music. off topic. I love that kid.

Bitz : You guys always pull it off every year. No wonder why everyone looks forward to these ads. They are beautiful.

Emma McNeil Cowie : This is a stunning advert. Love the meaning behind it and truly love that a piece of art can be created as your festive ad campaign with some actual heart behind it. Beautiful.

Gayle Bradshaw : That advert is lovely.if Elton John didn’t have the piano 🎹 when he was younger he wouldn’t be famous singer 👨‍🎤 today.🤗😎

Alan Rayner : Have a beautiful and magical Christmas Everyone. May all your wishes come true 🎄🎄

Robbie Craughwell : Was thinking of getting the nephew his first shot gun!

Matt Williams Golf : I do enjoy abit of Elton John but I don’t get the Christmas feel like other years. Felt like more of an advert for his film coming out next year

Gabriel Douglas : This is my favorite thing on the internet in 2018. Thank you for this. When it comes back to Elton at the end, it's very circle of life. #punintended. Thank you.

David Bowie : I love this so much I think that I literally watched it like a hundred times today

SHADOWBOXERBAYBEE : Maybe the thousands of haters hate this most stirring commercial because their hearts are void of love, giving and receiving, you know, like the Grinch before he realized what love is all about.

Beauty Unboxed : this is so lovely!!! Agree with comments, its not about the value of a gift, its about the meaning and inspiration of the gift.

Luke Faulkner : I personally think it's a great ad. The covers are always great, but I like the way they've actually put music at the heart of the story and gotten Elton involved. Also, at 0:37 is that the actor taking over from Elton? If so his voice match is incredible!

Andre Villalba : Moms are the best Loved it!

BTSARMY : *Who else watched this and cried...* *Because Elton John is a legend!*

Novice MTBer : I was fortunate enough to have been to a few of his shows. Even the one he did with Billy Joel (The Rocket Man and the Piano Man). Sad to see him retire but glad to see he's leaving on a high note. What a talented artist and what a wonderful ad. Have a safe and happy Holiday season, everyone.

Elise Ali : I honestly love this advert and the meaning behind it. I love Elton John so this was amazing to see😍 I have watched this hundreds of times since it came out and that’s NOT an understatement😂 Well done John Lewis for this incredible advert, every year I look forward to seeing your adverts and this along with the man in the moon 2015 advert is my favourite!! xx

Cooking Delight Recipes 😊 : I wasn’t sure where this advert was going at first but my heart melted as soon as I saw the little boy run down the stairs on christmas day to open his present. This is such a lovely message. 😊💜🎄

Ruby The human : Man on the moon is still the best

Ruari Buckley : What is this trash used to look forward to John Lewis adverts lol

Amelie Rose : Chills- I know lots of people don’t like this advert but I feel as if it has a really deep and thoughtful meaning

Gareth Burke : This advert is a gift. Thanks JL

Topfelya : Very disappointed jeez even Heathrow Airport has more of a Christmas advert than John Lewis this year. This is more like the sneek preview of Rocketman

Chris Mullan : this ad is just ok, please give me the ads we had in the 70s and 80s when Christmas felt very special, this Christmas as normal i will visit older neighbours and bring dinner i will be the only face they will see, best gift to give is your time.

fooman65 : Sick of all Christmas adverts before the end of November, says something that does.

Pro Skillz : Its always nice to have a Christmas message from one of the richest men on the planet. Awww thanks xx

Steve Lovell : Nice message, but doesn't even look like him!

Scott Campbell : When I was 14 for Christmas my mum bought be a Fender USA stratocaster, hot rod red 2001. I'm 31 now and my mum passed away in February this year, she was only 62. I still have that guitar and its such a beautiful memory of my mum. The greatest gift I have ever received. This advert came at such a wonderful time.

Ellie Strong : We are learning about these adverts many said disappointing and boring but they aren't seeing the meaning behind it like me and I personally love it one of my faves! ❤️❤️❤️

Kimberly OShea : It’s one of the most wonderful things that I have ever watched. It means so much to me.

What’spoppin : I don’t care what anyone says.... this advert could be used for anytime of the year. So disappointing.

Kevin Higgins : What a great ad! And it captures that magic moment that changed this boys life forever! I can't believe Yamaha didn't do this ad already.