John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis 🎹
The new John Lewis Christmas Advert featuring Elton John

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Watch the new John Lewis & Partners Christmas TV advert, The Boy and The Piano. This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life. Subscribe to this channel for regular video updates If you want to hear more from John Lewis & Partners: Like John Lewis & Partners on Facebook Follow John Lewis & Partners on Twitter Follow John Lewis & Partners on Instagram


claudia heling : U never know how a gift may change the course of ones life ..

Amy Louise : This ad is so moving I really love it it’s my favourite advert

HoldenCaulfields_place : The little boy's face at 1:44 seconds captures the excitement of Christmas perfectly

Hayley A Douglas : The amount of comments saying "John Lewis doesn't even sell pianos" is hilarious. You are completely and utterly missing the point folks. It's not about a piano, it's not even about Elton John, it's about the profound difference that a gift can make to a person's life. Elton John was used as everyone knows him, he's incredibly successful, if they used Joe Blogs this advert wouldn't make sense. Elton John doesn't need this advert, John Lewis doesn't need Elton John. Both are multi millionaires. Don't get caught up in that argument, just enjoy the sentiment.

Rylie Moule : That actually got me in tears

single forever : His mom was so proud of him 😭😭

Massimiliano Formentin : I try to write this post in English: as a simple pianist you do not know how much this video has excited me. When I was a child my parents (and brothers) gave me a piano. Of course, I will not become like Elton John but that gift made me become the person I am today. So yes, gifts can be much more than just gifts. Thanks John Lewis and thanks Elton John: probably you will never read this comment but I just wanted to thank you for the sweet memory you reminded me of

Richa Bhatnagar : I don't see Elton John s story. I see a musician and his piano. his mother. and beautiful music. off topic. I love that kid.

Wendy Garfinkel Photography : Conceptually and visually - well it is completely excellent. A+

qmarti : These ads make me cry EVERY YEAR! 💞🎄 Merry Christmas everyone!

Nico W Clayton : for all the haters out there, you are missing the message underlies. The reason why Elton achieved such great success not only because he's talented, but the opportunity that his mom was given to him through a Christmas present. And this advert perfectly depicted the hopes and love that a mother holds for their kids. So heartwarming and touching. John Lewis (claps)

Marc Codispoti : Perfectly captures Elton's journey in reverse. I can't make it through this without crying....and I've seen it over 100 times. Thank you for capturing his journey so well. I'm one of his greatest fans and I'm blown away.

McKenzie Clemmons : I don’t care what others are saying, they did an amazing job on this. I love Elton John!

Megadriver : This was absolutely beautiful. I'm smiling, I'm happy. Well done.

Yesenia Catalano : Obsessed with this ad, great job guys!

Pedro Teixeira : Excelente. Um dos melhores videos dos ultimos tempos...

Scott Campbell : When I was 14 for Christmas my mum bought be a Fender USA stratocaster, hot rod red 2001. I'm 31 now and my mum passed away in February this year, she was only 62. I still have that guitar and its such a beautiful memory of my mum. The greatest gift I have ever received. This advert came at such a wonderful time.

Emma McNeil Cowie : This is a stunning advert. Love the meaning behind it and truly love that a piece of art can be created as your festive ad campaign with some actual heart behind it. Beautiful.

Jenkins Family : Loved it thank you!! and Merry Xmas all in the UK.

Carmen'Jessie dfer : The most gorgeous advert ever done. So much love. So much meaning. The hidden message behind it is truly beautiful. Brilliant artist as well!

Aa Ra : 0:52 this part is just so nice to me

lional richtea : the new Elton John film trailer looks good

missylissy200 : What's wrong with everyone, this is freaking adorable and heartwarming 😍

Funny Coloring : We cried !!! Do you agree with me? : (((

JaffaCake ‘xo : This is so beautiful❤️ Elton john is such a talented man. To think he found his talent at such a young age tho!! Love him!!😍

Ailbhe Cousins : Granted with the gift of music is the best gift

January Son : What's not to like? It's not about Elton John, it's about one special Christmas gift that eventually brought joy to millions of people. Animated fluffy animals aside, this ad is real. That's what makes it beautiful.

Olivia Djamgbe : I THINK THIS IS AMAZING.... 👇

MidLevelMovieReviews : Spencer was right!

Andre Villalba : Moms are the best Loved it!

Hugo Alyn Stephens : My favourite Christmas advert of 2018.

Joerg Estelmann : Your christmas ads are always one of the highlights of the festive season. Well done again. Can't beat 2012's commercial though. :-)

Max thunder active : It's... Best then I ever seen... Thank you!

Sick Lads : ELTONJOHN big fan

Luis Cardan : Es mejor esté anuncio que el tráiler de su próxima película!! Irónicamente

Donna Major : Is this really it? 😤

rockybudgeboa : Been a fan of Sir Elton since 1969!!!! AMAZING ad

Ellie_ Juve_10 : COME ON YOU HORNETS!!! Who else saw vicarage road?! 🐝🐝🐝🐝

Larry Aldridge : John Lewis, Never Knowingly Undersold...... unless they are and don't honour their catchphrase thus being able to pay Elton John for an advert with more cheese than what covers a tramps Johnson

ThePurpleWurmple : This is much better than the man on the moon peering into a kids bedroom, I'll give them that 😁

GuelphRacing : Hey random person scrolling down the comments..  Have a wonderful day :)

Liam John : They should have had this Elton actor in rocketman

• Melønii Animates • : This is the best ad I’ve ever seen I don’t get why people don’t understand the meaning of this ad Keep doing this cause I’m proud of you 💓

Michael Kjoege : Best of 2018 THANK YOU !!!

Ethan Quirke : Elton John movie confirmed

Daniel Sidebottom : This made me smile :)

John Noronha : John Lewis always manages to make the most touching advertisements every Xmas season, bang on!

Elise Ali : I honestly love this advert and the meaning behind it. I love Elton John so this was amazing to see😍 I have watched this hundreds of times since it came out and that’s NOT an understatement😂 Well done John Lewis for this incredible advert, every year I look forward to seeing your adverts and this along with the man in the moon 2015 advert is my favourite!! xx

Olivia Johnson : My mum LOVES your adverts and she’s ALWAYS crying over them and your adverts are what brings my family together so thankyou for that!