Inside Miami’s Luxury Car Hustle: Fake It ‘Til You Make It

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“The car business in general is a tough business. The car rental business, even more so. Anybody who finds out they can make money and drive a Ferrari, I mean, they’re diving in head first,” says Matt Cruz, owner of MVP Exotic Rentals, a legitimate luxury car rental business based in Miami. But when everybody wants to be a celebrity, how do you tell the difference between faking it and making it? The game is finesse, and with the allure of getting behind the wheel of the world’s most expensive cars, who wouldn’t want to play? In a world where likes and fame can be bought and the filtered facade of Instagram reigns supreme, VICE meets some of the legit — and the not-so-legit — players that cater luxury car rentals to the biggest rappers, athletes, and celebrities of the moment. WATCH NEXT: The Graffiti Godfathers of Miami -- Click here to subscribe to VICE: Check out our full video catalog: Videos, daily editorial and more: More videos from the VICE network: Click here to get the best of VICE daily: Like VICE on Facebook: Follow VICE on Twitter: Follow us on Instagram: Download VICE on iOS: Download VICE on Android:


Mike Lomeli : I actually felt bad for the kid when he started coming down off the drugs and told the truth.

EdgardoArana : How many fakes are in Miami? 21Savage: A lot

ActuallyArmani : Maybe we can just film you ridin out...

Wolff : The luxury car rental owner seems like a pretty down to earth guy. Seems very honest.

Surreal Boy : This guy reminds of that kid at school that always tells the most far fetched lies in order to get attention

Adam Zawacki : Hahaha that's the worst he's ever felt getting into a lambo 😂😂

kkr studios. : He juggle those keys everytime he lies

Shaggy : _DZ:_ “Miami is full of a lot of fakes” _also DZ:_ ( ͡º ͜ʖ ͡º)

First Last : This dude is a FAKE . All He did was rent a Car for this Interview. LMMFAO . Cocaine is a Hell of a drug . 😂😂😂😂😂😂😂😂😂😂

Mark McGrew : Miami sounds like a truly depressing place.

Kek : What a depressing life. I truly feel bad for this people. They will never experience a deep, true happiness and contentness with themselves.

Mordh : Respect for being honest at the end. Still a P.O.S.

T Flaps : 6:13 that's a fake Ferrari 100%

Meow Rage : I would rather drive my Toyota then being fake

Romanenko Garage : Going broke trying to look rich

FOG Kickz : is it just me or every time that dude says something you automatically think "BS"

Sour Pickle : I am 23 yo unemployed, take care my dad who have stroke, live in south east asia, after watching this doc, i never feel blessed than before 🤦‍♀️

anthony ochoa : wow.. just exposed himself on youtube and drove off dumber than before... just finessed himself all over 🤣🤣

wjatevrr : That interview took a weird turn

NIGHT2PWN : sometimes i post my pc specs on my steam but really i got a mac

Lol A Little : Did I like to incriminate myself ? Yes

Shaggy : _DZ:_ **drives a Lamborghini** _also DZ:_ **lives in a motel**

zbug84 : That's probably the saddest I have ever seen someone drive off in a Lamborghini...a solid last couple of questions laid that dude all out in the open.

Jayovani Dawkins : My dream is to have a Honda Civic si or Subaru lol

Melvin Sewell : This dude took Fake it till you make it to the next level

TMA : What kind of person wearing a cleveland cavaliers hat in miami ?

Ross Peterson : Looking down when he talks. Classic tell of someone lying. Towards the end you see the mask kind of come off and he's being a little more honest.

brant merrell : 8:34 "you would know the specifics of your non-disclosure agreement. you know what I'm saying? SMH...what a fool.

Rey187 : That kid is hustling, and sure he finessed, got called out, and fessed up. That showed some guts, and he has plenty of potential.

B Leaver : Sometimes I tell people I'm with AT&T and I'm really with Boost Mobile 😔

Jackson Howell : Why tf did that guy come up with all those dumb lies about being signed to major record labels 💀💀💀

Kevin Aranda : Coming from someone who lives in Miami nobody cares what you drive because at the end of the day we are all stuck in traffic 💀

Caroline Phan : lol, he still flexes as he drives off in the end. *cringe*

Lenny Pepperidge : Pretent to be rich... hang out with the rich...rob the rich!!! Becone rich!

Drew got jokes : That kid is faker than my girlfriend's Gucci purse

Google User : 4:21, 2012 want’s it’s fashion back

Hybr1dK1dz : So he’s 23 and he made 980k by renting out rented Supercars to people.. yep sounds about right..

Bruno Dosal : Bro keemstar from drama alert was there 😂

mikimaus yeah : In the Philippines tell that publicly that your source of income includes selling drugs, you'll be dead before sunshine fake toughie

Lester Diaz : I live in Florida and been to Miami Beach a bunch of times, and this is the culture there, feeling superior, driving expensive cars while living in a rented room with the toilet next to the bed because they can’t afford an apartment.

Rzk Zkr : I thought this is about fake exotic cars (replicas).

Sheesh Lord Swaggins : I like how he was able to self-reflect on his own issues though. Takes alot. Power to him. Hope he becomes a somebody one day

AudiophileTubes : Empty, shallow people.

VandPgaming : "if you don't have a nice car in Miami you're not in Miami" 😂😂😂 this guy

Little Reuby : This documentary, got real too quick

MrRod : Didn't know Miami was still doing the bow wow challenge....

Unka Boy : 13:30 might be the reason you are here for

Nasa To Real : I feel like he feels at the end everyday, but I don't lie to myself or others to make myself feel better I just deal with it alone

Joep Vanzwol : brooo don't stand on the hood....... cringe is real