Experience the power of a bookbook™

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At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution at http://IKEA.sg/bookbook (Singapore) or http://IKEA.my/bookbook (Malaysia). Available in the IKEA store from 8 Sept (Malaysia) and 18 Sept (Singapore).

Comments from Youtube

Yuliqa M'Diq : I dropped my bookbook™ and it didnt break! They're built to last! 10/10

casanova2784 : 10 years from now we will actually have a generation who will think this is a real commercial !

Sam Stormborn Ormandy : Brilliant, I think that this kind of technology will be BIG in 2015! The tactile interface looks great too! 

gigi black : I've never seen something so advanced!

Djordje Pivnicki : Nice. But where is the search bar? :D

Dev : Who's watching after apple released apple book for $299 ???

Jordan Wight : It's so genius but sadly so many magazines have stolen this idea.

DeAno Jackson : Well played, IKEA. Well played.

Unrealisation S : Best. Invention. Ever.

Pragma : Our children will ask when we show our books to them "Dad why did you printed e-book from 3d printer"

BatistaR0X : its funny cos I have one of the bookbook on my desk for almost a month now and i didn't realised i had such a powerful device XD

Jeyanth Kumar : This just got real. Introducing Apple Book!

Birgit H. : It reminded me of Apple introducing macbook Air. So you can see this as IKEA trolling Apple. Thank you IKEA not only for your great products and inspirations but also for this commercial :)

CallfredYT : Im rich, so is it possible to get it gold coated? Want it to match my apple watch...

Pali Wong : Wow, the eternal battery function is amazing! What a cutting edge tech from the future!

Shrey Pandya : It's not a digital book, or an e-book: it's a bookbook. My mind... is BLOWN. Thumbs up if your mind was blown too.

Dashed : Take my money, I MUST have one!!!!!

LTTG : Can't wait for the BookBook 2!!

The Podian : > published on September 2014 > November 2016: Apple releases a $300 picture book

Alif Fikri : THE POWER OF IKEA TROLLING!!!!! 😂😂😂😂😂

bruggetje : You can now order the Ikea 2015 catalog for free. It will come in your mailbox you open with a key. If its not there, try it refresh the next day. That made me laugh

Suliman Aimaq : Man Swedish ppl and their technology *mindblown*

Asa J : This is the most fascinating commercial video I've seen so far!

undomiel152003 : whichever ad company designed this ad, deserves every best ad award out there. This is brilliant advertisement.

Jesus Christ the Mighty Duck : AND it doesn't break if you bend it

Joe Wilcox : The bookbook's benefits are bigger still. Drop the catalog and it doesn't break. What amazing engineering is that? The durability is astounding. In 2016, IKEA will replace your bookbook absolutely free. There are no hidden, upgrade fees. You pay nothing one time and you're set.  

Zs Chan : 3987 apple fans were butthurt from this video

Meow : So glad I have received my 2017 bookbook™ recently!

Nika : OH MY GOSH. Look at this AMAZING new invention coming out this year. How good technology is today O.o

Ballinger Family : Aw man, and I JUST switched to a Mac.

LittleMiss PVP : I love this add so much😍😍😍😍😍😍😍😍😍😍😍

Andre Brown : No upgrade-ability, unable to read it in the dark, everything featured inside will be outdated by 2016, so then you have thousands ending up in the landfill(to join the piles of blackberries and pebble watches)...I'll pass...plus books with pages will never catch on..

DeadlyWhovian : 1/10 bends in pocket, rips easily, easily combustible, has only 10kb ram

Hippity Hopity : 1 star not impressed my bookbook came with a smashed page

_ _ : tfw apple did this for real

Yobachi2007 : Brilliant. Redefine old school functionality in new tech terminology and nomenclature. I still use bookbook technology along with mac book.

Sandra Fernandes : I finally received my bookbook from IKEA! It's amazing! The battery life is really eternal and each page is crystal clear. I'm in love with it. My favorite ficture is the password protector. :P

Hugh Fathers : Brilliant . . .

Scallyone : Wow..very clever....will have huge appeal, especially for the tech heads.

waveboreale : I have everything from Apple and I found this video funny ! However when I'm on the move (business trip, holidays), I much prefer to download my books into my iPad / Kindle instead of heavy & space-consuming paperback books !

SquidCookies : I recently bought one for myself. I currently love it! I can take it anywhere! But I couldn't find the home button. Can you please updated it almost be a month without an update! Plus a few bugs but its great overall! I recommend this to all age groups! The Holiday season about to begin so order them now before they run out!

Radu-Sebastian Amarie : Is it bendable? :D

ViewJP : So getting this instead of iPhone 6

Cay V : dont bother getting this guys. just wait for bookbook 4S

ZunArts : Voice Activation: 'Excuse me, that's mine".

Trish Truitt : One of the rare ad i have actually shared online. Brilliant engineering!

Peter Z. : It´s completly receyclable and if it falls down on the floor, the display works without any doubt.....:)). You don´t need a special stylus to write on it, and if your table is wobbling use it to stabilise the tables leg. Try this with your  ...pad or your .....tablet ? The bookbook. L I K E  .    :))

Christian Gruber : Ok, this is one of the best spoof ads I've seen in a long time. 

forlanda : Brilliant! And you never have to charge it.