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Yuliqa M'Diq : I dropped my bookbook™ and it didnt break! They're built to last! 10/10

Farran : This is perfect  Password protection: "excuse me: that's mine"

casanova2784 : 10 years from now we will actually have a generation who will think this is a real commercial !

gigi black : I've never seen something so advanced!

DeAno Jackson : Well played, IKEA. Well played.

Unrealisation S : Best. Invention. Ever.

Djordje Pivnicki : Nice. But where is the search bar? :D

Jordan Wight : It's so genius but sadly so many magazines have stolen this idea.

Ballinger Family : Aw man, and I JUST switched to a Mac.

Birgit H. : It reminded me of Apple introducing macbook Air. So you can see this as IKEA trolling Apple. Thank you IKEA not only for your great products and inspirations but also for this commercial :)

Pragma : Our children will ask when we show our books to them "Dad why did you printed e-book from 3d printer"

The golden block of emarald : 1 star not impressed my bookbook came with a smashed page

Pali Wong : Wow, the eternal battery function is amazing! What a cutting edge tech from the future!

Alif Fikri : THE POWER OF IKEA TROLLING!!!!! 😂😂😂😂😂

bruggetje : You can now order the Ikea 2015 catalog for free. It will come in your mailbox you open with a key. If its not there, try it refresh the next day. That made me laugh

LTTG : Can't wait for the BookBook 2!!

The Podian : > published on September 2014 > November 2016: Apple releases a $300 picture book

Jeyanth Kumar : This just got real. Introducing Apple Book!

Suliman Aimaq : Man Swedish ppl and their technology *mindblown*

Zs Chan : 3987 apple fans were butthurt from this video

A OHANYAN : This is the most fascinating commercial video I've seen so far!

menameselassie : im going to get one on my own:)  nice video by the way) 

_ _ : tfw apple did this for real

Jesus Christ the Mighty Duck : AND it doesn't break if you bend it

Andre Brown : No upgrade-ability, unable to read it in the dark, everything featured inside will be outdated by 2016, so then you have thousands ending up in the landfill(to join the piles of blackberries and pebble watches)...I'll pass...plus books with pages will never catch on..

LittleMiss PVP : I love this add so much😍😍😍😍😍😍😍😍😍😍😍

Ben Tollison : Thank god they trademarked bookbook. I mean someone had to do it.

Shrey Pandya : It's not a digital book, or an e-book: it's a bookbook. My mind... is BLOWN. Thumbs up if your mind was blown too.

Pug Life : Why are those strawberries spiky

waveboreale : I have everything from Apple and I found this video funny ! However when I'm on the move (business trip, holidays), I much prefer to download my books into my iPad / Kindle instead of heavy & space-consuming paperback books !

Daniele Cellini : So amazing it hurts

Patrick Sullivan : Now I know why there are no famous Swedish comedians

Peter Z. : It´s completly receyclable and if it falls down on the floor, the display works without any doubt.....:)). You don´t need a special stylus to write on it, and if your table is wobbling use it to stabilise the tables leg. Try this with your  ...pad or your .....tablet ? The bookbook. L I K E  .    :))

Hugh Fathers : Brilliant . . .

Dashed : Take my money, I MUST have one!!!!!

Grace Coumbe : THIS VIDEO IS AWESOME👌👍

Scallyone : Wow..very clever....will have huge appeal, especially for the tech heads.

Karl Baryl : Cons:  Cleaning fluids applied to surface causes runs in photo , DPI  is only 1200 dpi,  Not water proof Causes musty old smell's ,  attracts molds an fungus , creates tiny particulates in the air in sunlight,  no sleep mode,  cannot find battery cover  in case of  recycle. No backlighting source, only works in direct light.  possible fire hazard its cuteness wears off fast. many clog the sewers and gutters of our streets. some cannot get enough and become hoarders. actual value is 1/3 of a cents. not avail in all states. should be outlawed as anyone can pick one up an use anywhere without your permission. used to be only the rich could afford so not so many in the wild as now. too many are  running free damaging cars an lawns. many are driven to attack chain link fences an seem happy to die there one was seen jumping out of flames an intentionally spreading fire to neighboring woods. the woods are thick with their cries but no one hears.

BatistaR0X : its funny cos I have one of the bookbook on my desk for almost a month now and i didn't realised i had such a powerful device XD

xKito Music : This is gold hahah

Taha Tourougou : Watching this video on my new bookbook!

Miáomiáo Wáng : So glad I have received my 2017 bookbook™ recently!

Penemuelish : It's like a breath of fresh air...

Xavier Ishika : The irony that I'm watching on an iPad

Yaryna : Is this supposed to be a joke or something. That's just a regular magazine!

Adelaide Cox : Mine didn't come with password protection. 😞

Loann Bocandé : Dédicasse darcy

undomiel152003 : whichever ad company designed this ad, deserves every best ad award out there. This is brilliant advertisement.

Nika : OH MY GOSH. Look at this AMAZING new invention coming out this year. How good technology is today O.o

Cay V : dont bother getting this guys. just wait for bookbook 4S