Salesforce On Digitizing The Mortgage Process
Salesforce On Digitizing The Mortgage Process

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Buying a home or an apartment can be the biggest transaction of a person’s adult life, far outpacing the bill, even, for college. And according to Geoff Green, global head of mortgage and lending at Salesforce, the experience is ripe for change. As he described it, applying for a mortgage is a process that is known for how much paper is involved, the expense, and the time one spends finding documents, uploading and downloading forms, and of course keeping track of it all.

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