A New Spin on QUALITY vs QUANTITY on YouTube

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It’s a well-worn question: what’s better to have on YouTube – QUALITY of content or QUANTITY of content? Answers on either side can be really, really frustrating. I’ve got a story that’s changed the way I think about the tension between “how often should I upload to YouTube” and “how important is quality on YouTube” – hopefully it gives you some extra food for thought too. Instantly raise your video and story game by DOWNLOADING THIS FREE CHECKLIST: 27 Questions to Craft the Perfect Video – https://app.convertkit.com/landing_pages/356863?v=7# -- For exclusive, BEHIND-THE-SCENES INFO and PRIORITY ACCESS to special events and opportunities before the general public – plus opportunities the general public never even sees – click here to join the Story Greenlight Insider email list: https://app.convertkit.com/landing_pages/454141?v=7 -- Check out William Knelsen’s video “Creating Plenty vs Creating Perfect” – https://youtu.be/vI5EcEwJg6E Join the #nosmallcreator movement - Facebook group here: https://www.facebook.com/groups/157368251774629/ -- Jeff's book "Edit Better: Hollywood-Tested Strategies for Powerful Video Editing": http://amzn.to/2wHIDZb Story Greenlight founder Jeff Bartsch edits TV full-time in Hollywood for ABC, NBC, Apple, Universal, Disney, ESPN, MTV, and many others. His commentary has been featured in the USA Today, Time Magazine, the Associated Press, and multiple textbooks.

Comments from Youtube

Needs More Subs : The content I make can not be made daily. Nor does my life lend itself to making content every single day. So the temptation is there to feel like I'm moving comparatively slowly seeing so many daily creators on the landscape. BUT, I have tried this YouTube channel thing before. A bunch of times. And the amount I churn out now feels like I'm just slamming it out at light speed compared to my own channels of the past. At the end of the day asking yourself "Is there some level of quality that I can be satisfied with that I can also make often enough to have the results I want from YouTube." If there's an overlap there on that venn diagram for you then you're golden.

Rachel Rawson : Quality for me, rather spend more time making stuff better :) but good points though :)

Mark Hopkins : Love this conversation, Jeff. Great breakdown of the ceramics story.

Fullthrottle Auto : You want faster growth on YouTube you will do quantity. You want to feel good about your videos you will want to do quality. Outside of a rare few, people who I watch that do quantity have boring videos where all they do is stare at the camera and talk, nothing fun about the video. But if you enjoy watching someone just talking to the camera then I guess that is what you enjoy. I will always do quality over daily content. Yes the more you do it the better you will get. But that is still going to be limited. Doing it daily and doing a regular job on top of that you will not have quality. I've seen big YouTubers who do it as their job and even they suffer from doing it daily except for the rare few.

MobileReviewsEh : The ceramics story has added another dimension to "10,000 hour to mastery" lesson I've realized over the years. I do agree that quantity and quality go hand in hand but for me personally, it only works if I'm trying to make an improvement every time I make a video. For my channel, my first 100 videos took 30-40 hours to make, similar videos now will take 5-10 hours and everything just feels a little more natural. When I think about the progression I've made over the last few years, I can definitely see the lessons I've learned and how those lessons get incorporated into subsequent videos where they become second nature to me.

David-Dorian Ross : I initially subscribed after watching your video with Tim Schmoyer and I’m really enjoying your channel. I’m actually currently in Tim’s VideoLab and I was hoping to connect with you to talk personally about story. This video is particularly interesting to me! I’ve been teaching Tai Chi for 40 years - and one of the most fundamental principles of our school is this: We get best at what we practice most; we get worst at what we practice least. As a younger man, I was taught to focus on quality, not on rote repetition. But as I’ve gotten older, it turns out that (as you point out in your video!) quantity always precedes quality.

William Knelsen : What a great illustration to hammer this point home! Love it! Thanks for the shoutout!

SixBlindKids : If you want something done and done right, get a busy person to do it. We are very new at this YouTube thing and trying to learn everything we possibly can, because....if something is worth doing, it is worth doing right. We are having a blast sharing our family, too. Your videos are extremely helpful and insightful! Thank you!!

Drey Koss : This concept really opened up the thing under the thing. WOW 😮. I never thought about it this way. It makes perfect sense. Do you think it hurts that I am running 3 different channels? I mean by different styles. My mothers cooking channel. Me and my son toy review. And of course my Channel that is dedicated to help youtubers. Or is it good experience being in different styles?

scott oconnor : Hey Jeff - I came over from Cody's channel a few days ago and started watching your stuff. I've been trying not to subscribe to too many more channels lately but you've got some really helpful info in your videos so I subbed. I especially enjoyed the pottery story in this one. Keep up the great work!

NoFate247 : Great video...I definitely think you can get improved quality with reps. I know I have gotten a lot better as a no nothing in davinci resolve by just making more and more vids. None are great but just striving to be a bit better than the last one

where is danny black : 100% agree... at the same time, i say why not both! When i first started youtube videos I did daily videos and still tried to put as much quality into them as i could with the time i had... but the moral is, i learned lessons every day and grew to my own style.

Active Dad Lifestyle : I love this!!! Great insights! As a professor at a university, I have noticed that this happens too. I have never quantified it in an experiment but I have seen it happen over and over with my students. Thanks for the video!

Miburraonline : Man, totally agree, at my first time making youtube videos I was emotionally involved in perfection, and literally I spent 2 months working 30 hours/week to get full 4 videos no more than 3 minutes, it blown my mind, it wasn't sustainable at all, so naturally I stoped, after 6 months started again doing more stuff but perfectionism was there again and stoped again, that was until began watching Casey Neistat and Peter Mckinnon's videos and that inspire to me to se different ways to make better things in less time. So thanks for your videos, you have a new subscriber from Colombia, my channel is not about creating, is about bicycles and stuff but I'm applying techniques from you and other guys

AMV GO! [ANIME MUSIC VIDEOS] : Quality comes after quantity, it's true. So the tip for new creators is to focus on making a lot of content and they'll grow the skill in the procces. However what is the tip for the advanced creators that do content for years on a professional level now, how can we grow if the quality takes so much time and effort that we can't upload videos consistently?

Rasmus Flensborg : Such a quality video - I love the story about the pottery work. That's would be my answer too. That's why I aim at doing a weekly upload - there's time to make "quality" over the course of a week (compared to daily uploads), and yet there is a strict rule of a weekly upload no matter the quality - hopefully the succes (for ME!) lives somewhere in that "compromise" . That's my two cents. ...This is so strange. I just been on the phone with a fellow youtube creator discussing this for over an hour.

McClure Twins Family : great stuff, needed to see this! I feel our quality slows me down, but I know YT thrives on quantity. As you mentioned in a previous video, nobody cares or sees the perfection put into a good edit...so why do it? exactly. I'm trying to stop! lol. Just get it out there.

Erik Calderon : Totally agree with you! I was totally slammed for this once, but at least now, I'm a much better editor!

HappyCarlsons TV : Before watching... I say Quality

SarahHNZ : definitely quality over quantity.. love your channel btw :)

Kat Elizabeth : Ohhh I love this so much!! As mentioned earlier, I got paralysis by analysis over the last few months and spent all my time studying and no time creating which obviously meant while I had plenty of theory -- I had no actual skills. So I bit the bullet last week and finally edited my first video in months and am now pumping them out at least once a week because I can see that every video I create is getting me closer to becoming a great editor and storyteller! Thanks for another fantastic video.

Eric Wen : Smiled big with this whole video. Now I don't have to explain this. I can just shuttle them over to your video. You did a great job. The nuance I wanted to add are...I think a lot of times some self-awareness is the key to having the biggest jumps in learning fast especially on the quantity side (being able to tell like oh! what specifically about this video are people being drawn to...how can i increase that!) . and two. A lot of times, the quantity side reveals what matters and doesn't matter in terms of quality to be an effective ____. For instance, like i used to think people would be drawn to my videos originally bc i packaged my videos well, quick editing, showing my day, little animations and text effects... but after time i realized that people were being drawn by the stories, me and the things I made them think about. As such, I could then let go of color grading everything perfectly, or camera tricks or text animations as what was necessary every video (altho it is fun to add in every once in a while) so that I could churn out more "quality quantity" for people. Thanks for the thoughts and making me think Jeff! Love it.

Noqout Media : Just well put overall. The pottery analogy was very insightful! Appreciate you man!

Steven Murphy : Thank you, Jeff... I really appreciate your insights

Nighthawk Gliders : Jeff, I’m on the Quality side of the fence. I prefer to have a more polished product for our audience (and I’m no where near perfect!). I believe people notice that. However, I do agree with practice the process and editing time decreases. Therefore, quantity follows naturally. I say, do what works best for you and your channel. Pay attention to your audience growth and feedback and the subscribers will come. Enjoying your videos, thanks! 😀

We Imagine : Very impactful! Your examples and explanation really hit home for me! Thanks!

HitechProductions : The perfect explanation of why "everyone" says you can only learn to do this by doing. :^)

Jason Now What : Coming from #nosmallcreator. I love this channel man. Great stuff here!

Anthony Blodgett : This is a great message. I think you are right. I think there is alot more too it though. IMO There is so much that goes into it. I truly believe that this is a lesson in "practice with intent". I know the 25 yr old me would have blown this off if I had to just make one piece, so I am not surprised about the outcome of this. Well done. Thank you for this.

Hart voor Paarden : There are no links in the video... 🙈

Asta Panayitou : Great advice, quality does come from quantity The more you do the better you become. Something to ponder on as I keep looking at my camera

KrizAkoni : Five minutes and thirty five seconds of awesomeness! Thanks for this one. 😎

Your Everyday Dad : Holy crap Jeff! I’ve been struggling with this very thought lately. I love making higher produced content, but want to make more without suffering. Love the insight!

Jensuya Belly Dance : Again, fantastic info and production. Inspired!

Carin Somers : I think you need both regulair uploads of good quality vids

Richer Dinelle : Great story and analogy 😉 quality AFTER quantity 😉 thx for that

Daddykirbs Farm - A Homesteading Story : I did find that when I was finally able to give up pursuit of perfection my videos got better. I think it was because I allowed myself to do more without overthinking it all so much. Yep, some stuff still sucked but at least I was learning. This also gave me the freedom and permission to enjoy what I was doing.... which spins this right back around to increasing quality while pumping out quantity.

TeamAutismpedia : good perspective. I'm hoping to go up to two uploads a week

Rick Moro : That was perfect! well said! Repetition! Then take the time to constantly mange it and strive to be better! ⏳

Trey Van Camp : Definitely agree! It’s not either/or but both/and 🙌🏼

Brick Broadcasting : Thanks,... this pottery story is gonna stick with me forever (maybe)... came via Tim and will be working through your channel the next months... ;)

Dr. Trog : I never thought about it that way. It makes so much sense though. The more experience you have the better quality you will have.

Living Third : Great time to here this for me. Thanks for the message. I was a at a crossroads with this question right in the middle. Clear now. Thanks for the help!

Seth Allison : That story really puts it in a new light! Thanks for sharing!

Campfire Stories : Thanks for the tip! I only have one video so far and got it ranked 8th in search which is amazing but I think because I only have 7 views so far (all friends) no one really goes to watch it. I'll keep them coming and not sacrifice my quality of the video and keyword research but still try to put out a new video every 5-6 days with a target for 2 a week once I get better at making the videos. P.S. - Tim sent me here.

This Post Life : So, you're saying I have a chance!

Vegard Heyerdahl : I think it's a little bit of both. Quantity makes you a better editor

Michael Lardizabal : I am a fan of QUANTITY if it's quantity constantly analyzed to improve quickly. At the beginning of putting out videos I wanted to come up with a word that I wanted to embody as a content creator. The one that I came up with was "prolific". I was reading this book called "Originals: How Non-Conformists Move the World". In it they talk about how most of the big innovators were obnoxiously prolific. Examples used included Mozart, Bach, Beethoven, and Picasso.

Carola in Paris : More towards quality, therefore I won't agree to a fixed schedule and having to upload :) but then I am at almost 100 videos after 200 days of yt and I like the newest much more. Loved the video. Now can you please go back to 'how to edit better' tutorials?